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No 64a High Street

The present building dates from 1906 which suggests that Frederick Eastaugh started trading in a previous building on this site and had this rather grand shop built especially for him. The premises became divided into two separate shops in the 1960s, No 64 now designating the unit on the right and 64a the Gallery on the left

Frederick Eastaugh - Baker and Confectioner (K1896)

Frederick Eastaugh - Baker and Confectioner (K1908)

Frederick Eastaugh - Baker and Confectioner
Frederick Eastaugh - Baker and Confectioner (K1924)

William Frederick Eastaugh - Baker and Confectioner (SRB1939) William is Frederick's son. He marries Winifred Inez Hurr.

William Frederick Eastaugh - Baker and Confectioner. William's wife, Winifred Inez Eastaugh (nee Hurr) is now the Manageress.

William is appointed 'Auxiliary Bread Officer". (See illustration) Although bread will not be rationed until 1946, its availability and quality has been strictly controlled since 1942. The 'National loaf' is a wholemeal made to a standard recipe and fortified with calcium and vitamins.

The shop closes on 30 June this year. (SRB1944).

Lowestoft Co-operative Society - takes over the premises as a bakery the following month (SRB1944)

William and Winifred Eastaugh, now retired, move into the Hurr family home, No 10 Park Lane, in 1946. William's cousin, Frank Hurr, is the barber at No 10 Stradbroke Road and both William and Frank are Red Cross Ambulance men. They are on duty together on the night of the great flood of January 1953 and experience a terrifying incident. To read about it see No 10 Stradbroke Road.

Other members of the Hurr family may be found at No 53 High Street

We are grateful for the help of John Dixon for information on the Hurr and Eastaugh families..


Wallers - Confectioners, take over in March this year and the shop continues to trade under this name until 1954 (SRB1951-1954)

K Nursey - The Electoral Register shows him living at this address during this year, although the shop is still trading as 'Wallers' (SER1953)

K Nursey - 'Wallers' Confectioners

At about this date, No 64 becomes divided into two units with 64a being the left hand unit.
(Not known who trades here at this time)



Peter Sherwood -
'Southwold Angling Centre' Fishing Tackle (SER1971)
This year he has taken over the business of Harry Land of No 13 East Street


Peter Sherwood - 'Southwold Angling Centre'. This business closes here this year and moves to No 9 Station Road. (LM)1989

(Names) - 'Shoemaker Toys', take over the shop from Peter Sherwood this year

David Gay - Art Gallery. Mr Gay is an artist and maintains the gallery as a showroom for his own work.
(SLHR 1989)


David Gay retires and ...

Mary Gundry moves her Gallery from The Garden Room, Sutherland House to No 64a.(SLHR1997, SST1998). It is renamed 'The Garden Gallery' and exhibits a core range of Mary Gundry's own work with that of other local artists.


Karen and Kevin Keable - The Southwold Gallery.



Do you have any memories or records about this address? Can you correct any of our information or fill in any of our blanks? If so, please email Barry Tolfree
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BSD - Bernard Segrave-Daly
BCS = Bygones & Characters of Southwold by Barrett Jenkins
C = Census
CP = Cinema Programme 1958
CSP = Coronation Souvenir Programme 1953
G = Gales Trade Directory
GRO = General Register Office
K = Kelly's Directory
LM = Local memory
M = James Maggs' Southwold Diary 1818-1876
MCG = Methodist Church Guide 1930
NA = National Archives
PP = Pantomime Programme 1933
PLR = Petrol Licence Records

POD = Post Office Directory
PPP = Pier Pavilion Programme 1924, 1926
RCE = Rotary Club Exhibition 1969
SCM = Southwold Catholic Magazine 1923
SCTG = Southwold Corporation Tourist Guide
SER = Southwold Electoral Register
SFP = Southwold Scouts Fete Programme 1947
SG = Southwold Guide
SGCH = Southwold Golf Club Handbook
SLHR = Southwold Local History Recorder 1980s 1990s (Mrs R. McDermot)
SMHS = Southwold Museum & Historical Society

SN = Southwold & Neighbourhood 1903
SPM = Southwold Parish Magazine 1895 -1954
SR = Southwold Recorder 1927, 1932, 1934, 1935
SRB = Southwold Rate Book
SRT = Southwold Railway Timetable 1915
SSAS = Southwold Sea Angling Society Handbook 1909
SST = Southwold Summer Theatre Programmes
SSW = Southwold Shopping Week Programme, June/July 1922
STG = Southwold Town Guide 1930
SVL = Southwold Visitors List 1907, 1930
SVCP = Southwold Victory Celebration Programme 1946
SWCG = Southwold Wesleyan Church Guide

TTR = 'The Town Revisited' - Portraits of Southwold by Stephen Wolfenden 2000
TTT = ''To The Town' - Portraits of Southwold by Stephen Wolfenden 1988
W = White’s History, Gazetteer and Directory of Suffolk 1874

Note on dates
Unless otherwise stated, dates given do not indicate the years in which the business started or finished but those for which there is firm evidence that it was trading at this address. Sources in brackets; key at bottom of page.

The Eastaugh delivery cart, driven by Ernest Land, pictured in 1897
Southwold Museum P1472

Click the picture to enlarge

Eastaugh's new, larger delivery vehicle photographed outside Fulcher's coachbuilding workshop at No 9 Market Place in 1912 prior to delivery.
Southwold Museum P1014

Click the picture to enlarge


The new vehicle in operation, driven by Ernest Land. Ernest's son, Harry, would one day run rhe fishing tackle shop at no 13 East Street.

Photo courtesy of Ernest's granddaughter. Anne Wolton.

Click the image to enlarge

F Eastaugh in the early 1900s

The F Eastaugh cafe/ bakery pictured probably very soon after it was built in 1906. The photo shows what looks like a chldren's party. With thanks to Elizabeth Pilgrim for supplying this image.
Click the picture for a closer look

Advertisement in the Southwold Railway Timetable of 1915

Auxiliary Bread Officer ID card

William Eastaugh's 'Certificate of ccupation' in 1943, designates him as 'Auxiliary Bread Officer'

Image courtesy of John Dixon

Click to enlarge

Peter and Joan Sherwood outside their shop in the early 1970s. (Picture Courtesy of Barbie Edwards, Peter's Granddaughter)

Click picture to enlarge

1998 advertisement in the Southwold Summer Theatre programme