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No 25 Market Place (inc. 1-3 East Street)


This property is an integral part of the trio of shops which occupy the eastern flank of the triangular Market Place, all of which were acquired by the Borough Corporation by 1820.

Unlike its two neighbours (21 and 23) however, this building was not demolished and rebuilt in 1819. A deed of 1672 records that a building on this site was occupied by Thomas Postle who ran a Grocery and Drapery business here until it was destroyed by the disastrous town fire of 26 April 1659. By 1672, however, the premises had been rebuilt by Thomas who was now 'minting' his own trading tokens which he issued as currency to his customers. Privately issued trade tokens were common in the first half of the 17th century when there was an acute shortage of official coinage. The Thomas Postle tokens were stamped with his 'merchant mark' comprising a heart surmounted by the initials TP and the date: 26 August 1672. This must have been one of the last examples of the trade token, however, as the practice was banned at about this time. Thomas Postle was a was a pillar of Southwold Society and High Steward of the Borough.

No 25 Market Place and the adjacent Nos 1-3 East Street have been interconnected as a single business since the early 1890s.

Sarah Bardwell - Stationer, recorded by Maggs as paying the Corporation a rent of £20 this year. Mrs Bardwell apparently goes out of business in 1841 after 19 years of trading, as Maggs reports the auctioning of her stock in trade and shop fittings. (M)

Charles Carver - Maggs records that he auctioned a 7-year lease on the property to Chs Carver on September 16th. (M)

Eaton Womack Moore - Post Office, Grocer, Draper, Auctioneer, House Agent, Valuer and Agent for the Royal Fire Insurance Company. (W 1874) Whites' Suffolk Directory specifies only the Market Place for Eaton Moore without giving a number. However the 1887 letterhead reproduced right, though not giving a number, clearly locates it on the corner of Market Place and East Street.

There is some uncertainty about when Eaton Moore actually took over as Post and Telegraph Master. It may be that, in the early 1870s No 25 Market Place was acting only as a sub-post office but took over as Southwold's main post office (from its previous location round the corner at No 12 Queen Street) in 1877 with the death of C M Marsden and the resignathion of his niece, Post Mistress Matilda Drewell).

The Census for 1871 records that Eaton Moore resided in York while the 1881 census indicates that he has now moved to Southwold as a 'grocer & draper, auctioneer and sub-postmaster' based at No 1 Market Place. Perhaps this is a confusion based on the fact that 1 East Street and 25 Market Place are adjoining). See Nos 1 & 3 East Street for more. However, describing him as 'sub=postmaster' in 1881 is odd.
Verification of dates and places required, please.

By 1896 (and probably in 1892) he has moved the Post Office and his other business interests to No 80 High Street (K1896) and he becomes Mayor of Southwold in 1899 at the age of 52, holding that office until 1902.

1892, 1895
Henry Moss (Southwold) Ltd is certainly trading here by 1892 as contemporary photographs confirm. The store sells groceries, provisions and drapery (SPM 1895, K1896). The Henry Moss emporium incorporates Nos 1 & 3 East Street as well as 25 Market Place. The main entrance to the shop is in the Market Place at this time whereas it is later moved to East Street.

Henry Moss (Southwold) Ltd - Draper (SVL 1907) It appears that Henry Moss has given up the grocery side of his business by this stage as there is no longer any mention of it in his advertisements.


Henry Moss (Southwold) Ltd - General Furnishing (K1916). By now, Moss has expanded his drapery business by taking over the SW Reynolds Grocery & Drapery business at No 10 Market Place across the Street. He even has a pneumatic cash conveyor tube installed beneath the road between his two shops. When a sale is made at No 10 Market Place, the money is placed in a capsule, fired through the tube to the cashier who sits at her station just inside the door of No 1 - 3 East Street. A receipt is then fired back to the customer across the road.


Henry Moss (Southwold) Ltd, General Furnishings & Drapers (SSW 1922). See advertisement, right.

Griffin & Co have now taken over the Moss business both here and at Nos 1 & 3 East Street (K 1924) selling drapery, carpets and rugs.


Griffin & Co - Drapers (K 1937)

Griffin & Co - Drapers (SRB 1939) (query note 'Moss at 25 until Crowson)

The Southwold Rates Book shows that Griffin & Co, like many Southwold businesses, cease trading at the outset of war. The premises remain closed for the next several years.

Crowson & Sons reopen both East Street and Market Place shops, continuing the tradition of drapery and furnishings (SRB 1947, 1948. SPM 1946,1947)


1953, 1954
Woodwiss - Drapers (SRB)

'Avril' - Hounsfield & Johnson have taken over the store as a Ladies' Outfitter (CP 1958)

'Avril' - Hounsfield & Johnson - Ladies' Outfitter


'Avril' - Hounsfield & Johnson - Ladies' Outfitter

'Avril' - Hounsfield & Johnson - Ladies' Outfitter

'Avril' - Hounsfield & Johnson - Ladies' Outfitter


'Avril' Ladies' Outfitter. After 45 years of running this popular store Douglas & Joy Johnson retire on Christmas Eve.

The business and premises are taken over on the same day by Vanessa Collen & Clare Atkins, 'collen & clare' as a women's and men's fashion boutique.


Do you have any memories or records about this address? Can you correct any of our information or fill in any of our blanks? If so, please email Barry Tolfree
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BSD - Bernard Segrave-Daly
BCS = Bygones & Characters of Southwold by Barrett Jenkins
C = Census
CP = Cinema Programme 1958
CSP = Coronation Souvenir Programme 1953
G = Gales Trade Directory
GRO = General Register Office
K = Kelly's Directory
LM = Local memory
M = James Maggs' Southwold Diary 1818-1876
MCG = Methodist Church Guide 1930
NA = National Archives
PP = Pantomime Programme 1933
PLR = Petrol Licence Records

POD = Post Office Directory
PPP = Pier Pavilion Programme 1924, 1926
RCE = Rotary Club Exhibition 1969
SCM = Southwold Catholic Magazine 1923
SCTG = Southwold Corporation Tourist Guide
SER = Southwold Electoral Register
SFP = Southwold Scouts Fete Programme 1947
SG = Southwold Guide
SGCH = Southwold Golf Club Handbook
SLHR = Southwold Local History Recorder 1980s 1990s (Mrs R. McDermot)
SMHS = Southwold Museum & Historical Society

SN = Southwold & Neighbourhood 1903
SPM = Southwold Parish Magazine 1895 -1954
SR = Southwold Recorder 1927, 1932, 1934, 1935
SRB = Southwold Rate Book
SRT = Southwold Railway Timetable 1915
SSAS = Southwold Sea Angling Society Handbook 1909
SST = Southwold Summer Theatre Programmes
SSW = Southwold Shopping Week Programme, June/July 1922
STG = Southwold Town Guide 1930
SVL = Southwold Visitors List 1907, 1930
SVCP = Southwold Victory Celebration Programme 1946
SWCG = Southwold Wesleyan Church Guide

TTR = 'The Town Revisited' - Portraits of Southwold by Stephen Wolfenden 2000
TTT = ''To The Town' - Portraits of Southwold by Stephen Wolfenden 1988
W = White’s History, Gazetteer and Directory of Suffolk 1874

Note on dates
Unless otherwise stated, dates given do not indicate the years in which the business started or finished but those for which there is firm evidence that it was trading at this address. Sources in brackets; key at bottom of page.

This weather vane (now in Southwold Museum) was originally mounted on the Town Cross. The initial TP probably refers to Thomas Postle who traded from this address as a Grocer and Draper and who was High Steward of the town at this time. The other set of initials probably refer to a Borough Chamberlain.

1 -3 East Street and 25 Market Place today is occupied by the fashion Boutique 'collen & clare"

25 Market Place in the early 1890s
The photo is certainly before 1892 by which date Eaton Moore had vacated these premises.. The post box can just be seen to the right of the front door. Part of the name 'Oldring' is just visible on the butcher's shop next door. See No 23.
With thanks to Murray Gellatly for allowing us to reproduce a photo print in his possession.
Click the picture to enlarge.

Auction receipt from Eaton Moore

A receipt dated 1887 issued by Eaton Moore in his capacity as auctioneer in respect of a payment of £10 by George Taylor to Alfred Vale, for two plots of land on North Cliff. Note upside-down stamp!
Reproduced courtesy of Murray Gellatly
Click the image to enlarge

This photo of 1892 shows the Henry Moss shop advertising both corsets and cocoa! (Southwold Museum ref P1435)
Click on picture to enlarge

Above An advertisement in the Southwold Parish Magazine in 1895.

Advertisement in a 1905 Tourist Guide.
With thanks to Prof J Hadgraft

Click the image to enlarge

1907 advert for the Henry Moss Summer Sale

Advertisement in the Southwold Shopping Week Programme of 1922, near the end of the Henry Moss tenure.

Targeting the tourist market...
A Griffin advertisement in 1930

1946 ad for Crowson & Sons

Crowson & Sons ran this advertisement in the Souvenir Programme of the Southwold Victory Celebrations in 1946. This was the year the shop reopened after the War and their stock reflects the austerity prevailing at this time.
With thanks to David Wright for this image


Avril's advertisement in the Southwold Cinema Programme in 1958

Avril's mid 80s

Avril's staff in the mid 80s.
L to R: Joy Day, Ann Jerman, Sandra Watson, Sheila Horn, Pat Simpson and Ben.

Reproduced from 'To the Town' by kind permission of Stephen Wolfenden

Click the picture to enlarge