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No 8 Market Place (The Swan Hotel)


No 8 is, today, the dining room of the Swan Hotel.

Johanna de Corby - Ale wife, is believed to have begun an ale brewing business on this site, beginning Southwold's 670 year history as centre for brewing.

William Lincoln
- Baker and Confectioner

William Lincoln - Baker and Confectioner(W)

William John Waters - Baker (SPM1895,K1896 ). In his advertising (right), William Waters makes clear that his business is much broader than is suggested by Kelly's Directory. He runs a cafe, he is a hay and corn merchant and, by 1900, is renting out furnished apartments. Note that William advertises that his business also trades from an address in Victoria Street although there is no record of this. The explanation may be that his Market Place premises actually extend to the rear all the way through to Victoria Street, approximately where the Swan Garden Rooms will be built. This may be the location of William's furnished apartments.

(Note: A 1926 advert claims "established 83 years with present family" which implies that William Lincoln was related to the Waters.)

William John Waters - Baker


William John Waters - Baker (K1916). William dies in December this year when the cart he is driving collides with a motorbus in dense fog. He is 60. (Halesworth Journal, Dec 1916). His widow, Mrs M C Waters, takes over the running of the business.


Mrs M C Waters, Baker and confectioner. (K1924)

Clifford Waters - Baker (K1933). Clifford (37) is the youngest son of William John.

The shop is taken over by the Swan Hotel, next door and is eventually integrated into the hotel as the dining room.



Now part of the Swan Hotel







Do you have any memories or records about this address? Can you correct any of our information or fill in any of our blanks? If so, please email Barry Tolfree
or comment right here in our Forum. See below. ***

BSD - Bernard Segrave-Daly
BCS = Bygones & Characters of Southwold by Barrett Jenkins
C = Census
CP = Cinema Programme 1958
CSP = Coronation Souvenir Programme 1953
G = Gales Trade Directory
GRO = General Register Office
K = Kelly's Directory
LM = Local memory
M = James Maggs' Southwold Diary 1818-1876
MCG = Methodist Church Guide 1930
NA = National Archives
PP = Pantomime Programme 1933
PLR = Petrol Licence Records

POD = Post Office Directory
PPP = Pier Pavilion Programme 1924, 1926
RCE = Rotary Club Exhibition 1969
SCM = Southwold Catholic Magazine 1923
SCTG = Southwold Corporation Tourist Guide
SER = Southwold Electoral Register
SFP = Southwold Scouts Fete Programme 1947
SG = Southwold Guide
SGCH = Southwold Golf Club Handbook
SLHR = Southwold Local History Recorder 1980s 1990s (Mrs R. McDermot)
SMHS = Southwold Museum & Historical Society

SN = Southwold & Neighbourhood 1903
SPM = Southwold Parish Magazine 1895 -1954
SR = Southwold Recorder 1927, 1932, 1934, 1935
SRB = Southwold Rate Book
SRT = Southwold Railway Timetable 1915
SSAS = Southwold Sea Angling Society Handbook 1909
SST = Southwold Summer Theatre Programmes
SSW = Southwold Shopping Week Programme, June/July 1922
STG = Southwold Town Guide 1930
SVL = Southwold Visitors List 1907, 1930
SVCP = Southwold Victory Celebration Programme 1946
SWCG = Southwold Wesleyan Church Guide

TTR = 'The Town Revisited' - Portraits of Southwold by Stephen Wolfenden 2000
TTT = ''To The Town' - Portraits of Southwold by Stephen Wolfenden 1988
W = White’s History, Gazetteer and Directory of Suffolk 1874

Note on dates
Unless otherwise stated, dates given do not indicate the years in which the business started or finished but those for which there is firm evidence that it was trading at this address. Sources in brackets; key at bottom of page.

No 8 is nowadays the Swan Hotel dining rooim.

The premises in 1890. The Bun and Cake Shop is on the right of the Swan Hotel.
Southwold Museum P1438

W J Waters advertising in the Southwold Parish Magazine in 1895. Notice that he advertises his business as being both in the Market Place and in Victoria Street.

Above: 1900 advrtisement for W J Waters printed in Jarrold's Illustrated Guide to Southwold & District

Undated advertisement, probably mid 20s, in Southwold Tourist Guide.
Courtesy of Heather Osmer.

1929 advertisement in Southwold Wesleyan Church Guide
Courtesy of Heather Osmer